Friends, we are all aware that the use of social media is omnipresent. It
continues to grown-up and hence we must be aware of our professional and
personal image which we want to present online/ on social media. Social media enables to engage with
family, friends, relatives etc anytime, anywhere. It helps us connected with
people. However, while creating the IMAGE,
we must understand that the Internet has a long memory that preserves the
professional and personal social media interactions. And in the long run, this
may prove negative to our social image.
Hence,
we must be familiar with the benefits and risks, pros and cons of the use of
the Internet and social media. First of all, we must be able to distinguish
between what has to be personal, professional and public and accordingly maintain
the PRIVACY. Further, the apt care
must be taken so that the issues regarding security risk, identity theft, cyber
bullying, disclosure of information, data misuse, etc. should not happen.
Furthermore,
we must understand the risk of following misleading (spread rumors or controversial)
information
and forwarding it blindly. We must learn to identify the worthy
resources. We do not know in what way
our friends and relatives will take (react or response) something that we just stated
innocently on the social media.
We
must be aware of our professional and personal social media image. Please go
through the chart, this will help us to create or retain our professional and personal
social media image.
Particulars
|
Professional
|
Personal
|
Account name
|
Your
name added with the name of the
workplace
|
Your
name may be added with the nick name
|
Images
|
Professional
photos and videos
|
Personal
photos and videos
|
Bio
details
|
Professional
Information
|
Personal
information regarding interests and hobbies
|
Connections
|
Professional
connections
|
Choose
the people with whom you want to connect
|
Content/Information
|
Share information that connects with our
professional interest and sustain our business
|
Share
information that present your private life with the loved ones
|
Let’s understand that the social media too has positive and negative aspects. We can share
our current locations along with their photographs on social media but the
social media criminals can misuse the information. The risks such as identity theft (the deliberate use
of someone else's identity) or data leakage (unauthorized transfer of data), fake requests from
spam profiles, profile hacking (the process
of obtaining the unauthorized access to other’s profile), malicious link (it disrupt
computer operation and gain access to your account/PC) etc. can trouble the
Personal as well as the Professional IMAGE. So, it is better to stop
something bad from happening than it is to deal
with it after it has happened. Let’s remind ourselves ‘prevention is better than cure.’